European Cinema Group

Overview

A leading European cinema group, known for delivering exceptional experiences to moviegoers, aimed to boost its B2B media revenue. With ambitious commercial goals, the brand sought a strategic partner that could deliver measurable financial returns and improve the customer journey.

In an industry where seasonal attendance and film releases can be unpredictable, the brand needed a solution that could consistently generate incremental secondary revenue with minimal complexity.

How we did it:

The cinema operator implemented a post-purchase monetization strategy focused on unlocking the value of the online ticket purchase customer journey.

Utilizing our Revenue Enhancement solution, customers are invited to join a subscription-based membership on the booking confirmation page immediately after completing a ticket purchase.

The cinema brand earns a referral fee for each customer who joins the program. Customers benefit from exclusive cashback offers at 1000 retailers and brands, and cashback on future cinema ticket purchases.

Implementation was simple, and no changes to its booking system or customer support processes were needed.

Key Outcomes

The collaboration has delivered sustained and measurable commercial success:

84% increase in ancillary revenue: Since the start of the partnership, the cinema group has achieved an 84% increase in ancillary revenue, making this channel one of their strongest performers..

1,000 Retailers: With access to rewards at over 1,000 retailers, their customers benefit from cashback and savings everyday

Zero-Fee Solution: Our Revenue Enhancement solution was implemented on their confirmation page at zero cost.