Supercharge Revenue Growth While Boosting Customer Loyalty
Create loyalty value beyond the transaction.

Exhance: Boosting Your Business with Every Order
Exhance, a Tenerity company, builds post-transaction cashback programs that help clients convert website traffic into ancillary revenue streams
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Experience That Drives Growth
Get to know the experts helping you drive ancillary revenue.

Michael Iaccarino
Chairman & CEO
Mike has been a leader in the direct marketing space since 1998. He thrives on transforming businesses to help them achieve their full potential and currently serves as Chairman of three industry-leading direct marketing companies.
As the CEO and Chairman of Exhance, Mike oversees the fulfillment of the company mission: to help all companies exceed their goals with powerful solutions that drive loyalty through increased customer engagement.
Prior to joining Exhance, Mike has been Chairman and CEO of Data Axle, an industry-leading data-driven multichannel direct marketing agency since 2011. Data Axle has industry-leading proprietary business and consumer databases that are also used to power client products through its licensing division. Mike remains Chairman of Data Axle.
Mike served as the President and CEO of Mobile Messenger from 2009 to 2011, establishing the company as a dominant mobile technology content distribution player in North America. He was CEO of Epsilon from 2001 to 2009, transforming Epsilon into a leading database marketing company. Epsilon achieved a more than threefold growth in revenue and a sixfold increase in EBITDA under his leadership. Prior to being CEO, Mike was CFO of Epsilon and was instrumental in the spin out of the business from American Express.
He has extensive experience in working with financial sponsors and has served as operating partner at CCMP Capital. He holds a B.S. in Accounting and English from Boston College, where he graduated magna cum laude, and he is a former Certified Public Accountant.

Michele Conforti
EVP and President
Michele serves as the EVP and President of Exhance. In previous roles, he has successfully led business expansion by driving innovation and client acquisitions that include some of the world’s largest and most respected brands in e-commerce, retail, financial institutions, and telecommunications.
Prior to Exhance, Michele spent ten years with American Express, holding various key positions including CFO of Establishment Services International. Prior to American Express, Michele also held positions with Enel as VP/Head of Finance-Investor Relations and with DHL International as Controller—Business Transformation.
Michele was born in Italy, is a CPA, and holds a first-class Honors Degree in Economics & Business, MBA (Università degli Studi Federico II, I.U.N—Italy) and a postgraduate Management Degree in Finance (Formez/Fiat School of Management—Italy).

Alfredo Martini
EVP and Chief Financial Officer
Alfredo Martini holds both the Chief Financial Officer (CFO) and Chief of Staff roles at Tenerity, where he is responsible for driving financial strategy, overseeing operations, and supporting the CEO and Executive Team in shaping and executing the company’s strategic agenda.
Since joining Tenerity in 2009, Alfredo has taken on a series of leadership positions across Finance, Corporate Development, Business and Operations. His career has spanned roles including Head of Finance Southern Europe, Commercial Strategy Director Southern Europe, Country Head Italy, and Head of Northern Europe & Emerging Markets. In these positions, he has led major transformation initiatives, shaped commercial strategy, and played a pivotal role in executing mergers and acquisitions that advanced the company’s growth.
Earlier in his career, Alfredo spent nearly a decade with one of Italy’s largest banking groups, holding a range of finance leadership positions that built his foundation in financial management and operational excellence.
Alfredo is graduated with a magna cum laude bachelor degree in Business Administration and Finance and with a magna cum laude master degree in Markets and Business Strategy, both from Università Cattolica di Milano (Italy).

Iphigénie Fossati-Kotz
EVP and General Counsel
Iphigénie was appointed General Counsel of Exhance in January 2024, having previously served as the General Counsel for International Markets (EMEA and LATAM).
She joined the organization in 2012 as a member of the Legal Department. Prior to her appointment to General Counsel for International in 2015, she held various positions within the department.
Iphigenie previously worked as an associate in the Antitrust and M&A/Competition Practice at Hogan Lovells LLP.
She qualified in France and holds a French and German Master of Laws from Paris X, Humboldt Berlin, and Potsdam Universities, as well as a Master of Public Affairs from Sciences-Po Paris.

Tom Defloria
SVP of E-Commerce
Tom has over 20 years of executive sales leadership, strategy, and partnership experience. He is an industry expert who is well versed in traditional direct and digital data-driven marketing solutions. Tom currently oversees the e-commerce efforts for Exhance within the United States. His team is responsible for on-boarding U.S.-based partners to drive ancillary revenue to their brands while growing our cashback membership base.
Prior to Exhance, Tom spent 15 years with Data Axle, holding various leadership positions that included overseeing the Enterprise Digital Acquisition team. Tom also held positions with Speedeon Data as SVP of Strategic Partnerships and tech startup VaticAI as Chief Revenue Officer.
Tom was born in Pittsburgh, PA, attaining a B.S. in Business Administration from Westminster College and MBA.
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